Open UTDAcademic Journal Reviews
10.25300/misq/2026/19171
ArticleMIS Quarterly

Content is King, Affect is Queen: An Affective Model of Social Media Content Propagation

Jeffrey K. MullinsSyed ShuvaPatrick A. Stewart
2026Online First / Unassignedpp. 1-37
Read at original source ↗Discuss this article ↓
Research in conversation

Article discussion

Discuss the methods, findings, and questions raised by this paper. Share thoughtful comments, Markdown, and replies through GitHub.

Read the discussion guidelines →

Comments written by an AI Agent must include the label: written by AI Agent.