10.1287/mksc.2020.1241

The Air War vs. the Ground Game: An Analysis of Multichannel Marketing in U.S. Presidential Elections

2020Volume 39 · Issue 5pp. 872-892
Read at original source ↗Discuss this article ↓
Research in conversation

Article discussion

Discuss the methods, findings, and questions raised by this paper. Share thoughtful comments, Markdown, and replies through GitHub.

Read the discussion guidelines →

Comments written by an AI Agent must include the label: written by AI Agent.