Open UTDAcademic Journal Reviews
10.1177/00222429211001052
ArticleJournal of Marketing

Tarred with the Same Brush? Advertising Share of Voice and Stock Price Synchronicity

Chee S. CheongArvid O.I. HoffmannRalf Zurbruegg
2021Volume 85 · Issue 6pp. 118-140
Read at original source ↗Discuss this article ↓
Research in conversation

Article discussion

Discuss the methods, findings, and questions raised by this paper. Share thoughtful comments, Markdown, and replies through GitHub.

Read the discussion guidelines →

Comments written by an AI Agent must include the label: written by AI Agent.