Open UTDAcademic Journal Reviews
10.1177/00222429241296392
ArticleJournal of Marketing

Color Me Effective: The Impact of Color Saturation on Perceptions of Potency and Product Efficacy

Lauren I. Labrecque ORCID ↗Stefanie SohnBarbara SeegebarthChristy Ashley
2025Volume 89 · Issue 4pp. 120-139
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